9 February 2017

Feature: Sas And Yosh

I've been waiting to get my hands on Sas And Yosh (poor girls) for a long time now! I absolutely love them both and everything they stand for. The creativity and talent that comes out these two makes me look so boring! If you haven't seen the girls before then you are in for a treat. 

Sas And Yosh 

Tell us your story?
Sarah and Yoshie grew up on opposite sides of the world in the UK and Japan.


I was born in north east Japan countryside, with natural drawing gift. In my childhood, I was spending all day with expressing my imaginary world onto the paper. I dreamed to be a Manga comic author until age11, when I had my first dog Koro and became an animal lover and decided to be a vet. Then I went to the university to be vet in Central Japan and soon became more into making clothes. After tried a sewing and pattern course at a fashion college night course besides uni for 1-2years, I quit my uni and went to a fashion college in Tokyo. After studied fashion for 3years and graduated, I worked for a fashion company as a designer assistant and learned about the fashion industry,  but soon I started feeling I would like to be a freelance something. So I started my illustrator career in 2006 and luckily had some opportunity to published my picture books from a couple publishers in Japan. While I enjoyed my work and travelling around the world to get many inspirations I met my husband, who is from UK. Many changing my way in my past and thanks to it I’m now here in the UK with my lovely family and enjoying my artist life and working with my special design other half Sas!


Growing up I was always obsessed with collecting things and filling scrap books. I loved anything colourful and covered in pattern and drew all the time. Though nothing has really changed there.
In my early 20’s I did lots of travelling and have been hugely inspired by motifs, designs and nature from different countries and cultures. I lived and worked in London for 6 years before returning to my hometown where I spent 10 years sharing my love of art with kids teaching art in independent school and FE college.
I decided to go back to University a few years ago and did an MA in Children’s Book Illustration and decided it was time to turn my passion into something that I could do every day! That’s when I met Yoshie!

How did you end up doing what you do? 

Yoshie and I had a mutual friend who thought we would get on well and introduced us to each other in early 2014. I don’t think she ever would have thought what an amazingly wonderful thing she did in getting us to meet up. We pretty much fell in love with each others work right away and started hanging out together. Four months later Yoshie suggested we start a business together, and Sas and Yosh was born. The idea was that every illustration and design would be a collaboration. Drawing on both of our strengths and experience, and creating our own unique illustrative look.
We spent the summer designing and creating patterns, researching stockists and choosing products and officially launched in Oct 2014 with our own homewares range of wallpaper, teatowels, mugs, aprons and prints.
Since then we have continued to work on new products including kids wear, cushions, makeup bags and wallstickers. We also create bespoke and commissioned designs for a wide variety of clients making web illustration, logos, textile design, magazine illustration and much more.

What's the best part? 

As we collaborate on all our patterns and designs the most exciting element of our work is seeing what we do with each others illustrations. Its thrilling to give your work to someone else and to let them create something from it that you would never have thought of.

The worst part? 

As we both have kids under 6 its frustrating not having enough time in the day to do more work! Also never having enough money to instantly turn all our new design ideas into new products.

What makes you very happy? 

Sudden inspiration, sunny days and drawing and our cool kids.

What are your future ambitions professionally? 

We really want to continue to expand our own wallpaper, kidswear and homewares ranges and to keep working on exciting collaborations with other clients and designers. We are also working on creating bespoke one off digital wallpapers for individual clients and would love to create wallpaper for restaurants or boutique hotels.


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