Bad Mum

Magazine

27 February 2018

CALPOL® search starts for little grown up to be new ‘Face of Fastmelts’


Could your 6-12 year old be the next CALPOL® ‘Face of Fastmelts’?




February 2018 – This month sees the launch of an unmissable ‘face of’ competition by the iconic pink and purple brand, CALPOL®. By simply sharing a favourite snap, parents could soon see their little grown up starring in a nationwide CALPOL® SixPlus™ campaign.


CALPOL® recognises that every child has individualities, with unique interests and hobbies that they enjoy. The brand aims to celebrate exactly this by encouraging parents to share photos of their little grown-ups doing what they love most, to be in with a chance of them becoming the ‘Face of Fastmelts’.



Whether it’s camping out in the garden, honing their football skills or practicing to become the next big pop music sensation, CALPOL® wants to discover what the nation’s kids are up to.

Once photos have been submitted and the closing date of 8th April 2018 has passed, 100 entries will be randomly selected and then the team at CALPOL® will have the challenging task of whittling them down. Five lucky children (who must be 6-12 years old) will be invited to attend a professional photoshoot in London, with their parents or guardians in tow.



Not only will they be made to feel like a true star during this unique photoshoot experience, they will also be rewarded with an annual family pass to top UK attractions.

From these five photoshoot attendees, CALPOL® will then select just one star who will feature as the new CALPOL® ‘Face of Fastmelts’, appearing on packaging and across other advertising materials.

CALPOL® has decades of experience helping parents care for their little ones when they're unwell so the brand understands that as children get older, their needs can change in all sorts of ways. CALPOL® SIXPLUS™ Fastmelts offers on-the-go pain relief to help children aged 6 and over get back on their feet to do what they love doing… and maybe even smile for the camera at the same time! 






Entries must be submitted by UK residents, 18+ only. The competition will run from 00:01am on 12/02/18 to 11:59pm 08/04/18 inclusive.

To enter, visit letskidsbekids.co.uk, complete form and upload photo of your child (must be 6-12yrs as at 12/02/18).

Prizes: 5 x Shortlisted Winners – each to receive 1x Merlin standard family annual pass (max. 2 adults (12yrs+) and 2 children (3-12yrs) subject to its own Ts & Cs: www.merlinannualpass.co.uk/information/terms) and 1x photoshoot for winning child (attendance with parent/legal guardian in London on 26/05/18 required, travel up to £100 included); 1x Overall Winner – (selected from Shortlisted Winners) to feature on the CALPOL® SIXPLUS™ Fastmelts pack).

For full competition terms and conditions, please visit www.calpol.co.uk/faceoffastmelts

For further information on the CALPOL® ‘Face of Fastmelts’ competition, please contact: CalpolPRTeam@HKStrategies.com


CALPOL® SIXPLUS™ Fastmelts

CALPOL® SIXPLUS™ Fastmelts have been specially formulated with twice the strength of infant paracetamol to provide effective, soothing relief from pain and fever in children aged 6 and over. The tablets offer on-the-go pain relief and start to work on fever in just 15 minutes without being harsh on the tummy.

CALPOL® SIXPLUS™ Fastmelts are strawberry flavoured and are the only tablet for pain that melts in the mouth for little grown-ups, 6 years and over, meaning there is no need for water.

Calpol® SixPlus Fastmelts. Contains Paracetamol. For Pain & Fever. Always read the label.


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